For any website a good percentage of traffic comes from search engines like Google, Yahoo & Bing Search. But when search bots from these search engines visit your website for archiving and indexing, they may or may not pick the keywords, words, phrases and other important information from your website which you want to be indexed.
So you must guide the search engine bots, what to be indexed and what should not, which can be done by Meta Tags.
Meta tags are placed in the <Head> region of any blog/web site. These tags mainly contain the Title of the website (webpage), description, all keywords, pages to be indexed / left, author's name, e-mail, language of website, copyright information etc. These meta tags are optional, so you may add all of them or some of them or even none. But for Search Engine Optimization and better indexing (simply put - to get more traffic from search engines) you must add meta tags to your website.
So you must guide the search engine bots, what to be indexed and what should not, which can be done by Meta Tags.
Meta tags are placed in the <Head> region of any blog/web site. These tags mainly contain the Title of the website (webpage), description, all keywords, pages to be indexed / left, author's name, e-mail, language of website, copyright information etc. These meta tags are optional, so you may add all of them or some of them or even none. But for Search Engine Optimization and better indexing (simply put - to get more traffic from search engines) you must add meta tags to your website.
Steps to follow:
Log in to Blogger, go to Template -> Edit HTML
And find this code in the template:
<head>
And immediately BELOW/AFTER it, paste these lines:
<!-- [ Meta Tag SEO ] -->Change those lines in blue color above.
<meta charset='utf-8'/>
<meta content='width=device-width, initial-scale=1' name='viewport'/>
<meta content='blogger' name='generator'/>
<meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/>
<link href='http://www.blogger.com/openid-server.g' rel='openid.server'/>
<link expr:href='data:blog.homepageUrl' rel='openid.delegate'/>
<link expr:href='data:blog.url' rel='canonical'/>
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title>
<b:else/>
<b:if cond='data:blog.pageType != "error_page"'>
<title><data:blog.pageName/> - <data:blog.title/></title>
</b:if></b:if>
<b:if cond='data:blog.pageType == "error_page"'>
<title>Page Not Found - <data:blog.title/></title>
</b:if>
<b:if cond='data:blog.pageType == "archive"'>
<meta content='noindex' name='robots'/>
</b:if>
<b:if cond='data:blog.searchLabel'>
<meta content='noindex,nofollow' name='robots'/>
</b:if>
<b:if cond='data:blog.isMobile'>
<meta content='noindex,nofollow' name='robots'/>
</b:if>
<b:if cond='data:blog.pageType != "error_page"'>
<meta expr:content='data:blog.metaDescription' name='description'/>
<b:if cond='data:blog.homepageUrl != data:blog.url'>
<meta expr:content='data:blog.pageName + ", " + data:blog.pageTitle + ", " + data:blog.title' name='keywords'/>
</b:if></b:if>
<meta content='AUTHOR NAME' name='Author'/>
<meta content='SITE NAME' name='copyright'/>
For all of the meta tags with name="robots", select one of these as per your requirement/choice:
- INDEX,FOLLOW Index this page and follow all links.
- INDEX,NOFOLLOW Index this page but do not follow or index links on this page.
- NOINDEX,FOLLOW Do not index this page but follow all links.
- NOINDEX,NOFOLLOW Do not index this page. Do not follow or index links on this page.
Once you have updated all the meta tags for your blog, do check them once using the meta tags analyzer. It will check for the correctness of each and every meta tag that is present in your blog/webpage.
**UPDATE: The Description Meta Tag, if not modified, causes a serious error in Blogger/BlogSpot blogs, please read this post : Duplicate Meta Tags and Titles Issue - Solved to avoid the error.
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38 comments
Write commentsnice info...will try and implement it on my blog asap http://www.ogbongeblog.co.cc you can check out the site for some secret infos
ReplyI want to try this but I've already changed the HTML in that region with the ones of "How to Swap Blog Titles".
ReplySo is it possible to change both html in the same place by retaining the "Swap title" and adding in the new "meta tags"?
Hi naboonies
ReplyDo not worry for that, you can have both the features(swap title and meta tags).
Simply paste the code lines (for swap title and meta tags both),
in between;
<head> and <b:skin><
ReplyThanks for your sharing
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